Industry: Digital ecosystem & Startups

Scope: Editorial, Insights & Copywriting

Content type: 125-slide tentpole report

The brief

Ensure insights are sharp and support the overarching narrative. To craft copy that makes the information both compelling and at the same time accessible to a broad range of audiences, including industry experts, government, VC’s and the industry at large. This is the 8th consecutive edition of the annual report that I’ve worked on, and every year we ensure the creation process is smooth and thoughtful, and the copy is clever and concise.

Key contributions

- Surface and sense check insights for acuity and accuracy
- Craft language and a story arc that delivers a compelling narrative and impactful insights
- Balance technical information with relatable ‘human-speak’
- Work closely with the design team to ensure the correctness of the graphs
- Be part of a team consisting of over 30 stakeholders