Recent work
Whether strategising with the world’s biggest brands on eDM campaigns and flagship reports or
guiding startups on their first thought leadership article, I deliver quality work that drives business needs.

New website: Agency for Integrated Care (AIC)

Premier Industry Report 2023: Google, Bain & Temasek (8th year)

Industry Tentpole Report 2022: Google, Bain & Temasek (7th year)

Case Studies: Twitter SEA

Consumer Trends Report: Twitter Indonesia

Social & Comms Editor: Transcelestial

Website: SEADRIF (World Bank)

Research Report: F5

Profile Articles: Microsoft

Industry Tentpole Report: Google, Bain & Temasek

Technical Case Study: Databricks

Trends Report: Google

Case Study Creds Deck: Archetype HK

Long-form Case Study: Google
Testimonials
“Erica’s storylining and editorial skills have proved critical in elevating our economic insights into logical and engaging content for business readers. We are particularly impressed by her ability to grasp our complex and technical analyses quickly and draw out their strategic implications for our intended audiences across a wide range of reports. She is a delight to work with, being extremely professional throughout our engagements, and we are grateful for her commitment to regularly delivering top quality work.”
Shivin Kohli, Senior Manager, AlphaBeta – Part of Access Partnership
“Erica’s deep understanding of the tech space means that she consistently delivers insightful content. She will take the time to dive into the data and find the insights that really help tell the story. When engaging Erica, we can always depend on her and know the work will be top quality.”
Maxime Hamellin, Founder, Pitchday
“I had it on good word Erica was a fantastic talent and she truly exceeded all my expectations. I am looking forward to working together on the next project,
whatever that may be.”
Alicia Eu, Corporate Lead, WE Communications
“Erica is a creative yet commercially minded wordsmith who's easy to work with. She's strategic and professional and I valued her input and recommendations. She's quick to grasp the objective of a piece, values feedback and works collaboratively to consistently deliver good quality work on time.”
Liz Weselby, General Manager, Archetype HK
“We have really appreciated the facilitation, guidance, practical outcomes and tools that Erica has shared with us. We are now far more productive and effective as a team. Erica is a pleasure to work with, she is flexible and transparent with managing expectations, and has imparting new thinking and ways of working, which we value greatly. I highly recommend engaging with Erica.”
Stephanie Nash, Co-Founder and Chief People Officer, Thrive HR Exchange