The brief:

To eloquently translate information into insights while ensuring the report is easy-to-read, memorable and audience-first. This annual report is geared for a broad range of audiences including industry experts, government, VC’s and the industry at large so requires a language that is clever and concise yet accessible.

Key contributions:

- Surface and sense check insights for accuracy
- Craft language and a story arc that delivers a compelling narrative and impactful insights
- Balance technical information with relatable ‘human-speak’
- Work closely with the design team to ensure the correctness of the graphs
- Be part of a team consisting of over 30 stakeholders