The brief:
With a simple brief, I was asked to create a success story about how the product helped the client save on costs while increasing results. Reverse engineering the narrative, I elicited the required information from the team/client and was able to build a compelling story.

Key contributions:
- A solid grasp of the consumer journey and needs
- Identified the questions to ask the end client to ensure the best answers
- Structure the story arc to facilitate powerful storytelling and clear messaging