The Brief:

Assess and craft a narrative of the agency’s specialties, then create a library of case studies that showcase the team’s expertise, deliverables and ensuing business impact. The repository must be easy-to-use so the sales team can simply copy and paste a case study into a pitch or creds deck.


Key contributions:

• Interview team members to understand the agency’s strengths and areas of expertise

• Identify nine case studies that showcase the range of skills

• Craft the nine case studies, each including the business context, challenges, approaches and results

• Ensure the case studies are sharp, accurate and concise

• Deliver in an intuitive, plug-and-play format for all staff to use