The Brief:

Edit the report with a view of sharpening the insights, structuring a narrative and ensuring the tone & voice are on brand.


Key contributions:

• Dive into the data to surface insights throughout the report

• Reconstruct the story flow within each theme while ensuring the overarching narrative fits, amend any parts that don’t

• Guide the client on storytelling the narrative

• Ensure the tone & voice are in line with the brand’s

• Provide direction to the creative team re. accompanying visuals