The brief:
To launch a new product, the SEADRIF team needed a new section on their website that would clearly explain their product to a wide range of audiences. This annex would ultimately help save the small team a lot of time from answering the questions individually and ensure accuracy in a fast-changing environment.

Key contributions:

• Conduct extensive research on the product, the industry, and the audience to craft the editorial strategy

• Provide guidance on the content structure and the UX of the FAQ section

• Drive the copy throughout while considering the needs of multiple audience groups

• Work with multiple stakeholders located around the world