The brief

It all begins with an idea, and Transcelestial’s founders had a BIG idea: to send satellites into orbit so it could send uberfast connectivity back to earth and connect everyone, no matter where they lived or their socioeconomic standing. The brief was to support that mission with consistent frequency, tone & voice and compelling content via the company’s blog, social channels, external speaking platforms, internal communications and PR opportunities.

Key contributions

- Maintaining Transcelestial’s social content calendar

- Scheduling of content using publishing tools

- Write original, short-form social posts

- Identify & source visual assets required to accompany posts

- Partner with core leadership for the development of high-level thought leadership content

- Conduct interviews that would yield the most interesting story

- Identifying potential content opportunities from webinars, team-driven content, whitepaper executive summaries, etc

- Repurpose content for different channels (PR, blog, social media)